In India, there is a lot of business right now available, who are still unable to create their online presence in 2020 age which is very strange to see however when I have asked to them, why aren't they unable to have an online presence the reason is they are unaware of these things.
However, they think that to start an online business, they need to have a website, but being a small business owner, they do not have much budget to invest in it.
To resolve this problem, I will show some practical solutions to build an online presence and get new customers by creating a social media channel. So let me start with the most familiar platform, to begin with, it.
1. Facebook Business Page
Facebook is one of the most popular platforms to start making our presence. In this, we get many customers to whom we can sell products and serve our service just by reaching them. To reach your customer, you need to have a Facebook id, and I am sure everyone does have, I hope. Now you can create your own Facebook page of your business name.
Go to facebook.com/pages/create. Select the type of page you want to create: business/brand or community/public figure. As we are talking about business, we'll select a business or brand option, and click the Get Started button. Next, enter your business information.
However, in the 2020 age, Facebook page growth is slow, or it gives negligible reach, so increase your reach, try to share your post in several Facebook business group. The reach would be great, and the chance of reaching potential customers also increases.
Tips:- Try to select the right category for your business
2. Instagram Business Account
Instagram is booming nowadays for small business & startup to get new increase your brand name; it is also the best platform to market your business and reach to a new customer.
Create a business account on Instagram, and you can post photos of products and with using relevant hashtag with post it to help you to reach valuable and relevant customer. Hence you get a story feature which helps to connect with customer multiple times in a day.
3. Google My Business
Google My Business is my favorite platform because it is developed to support small businesses in their local area. It gives excellent support to list your product, and you can create an offer for your new customer to attract them.
To list your business, you need to verify your business in two ways, i.e., by postcard or landline verification. If you are struggling to verify your contact, we help you to do it. Business mostly gets benefited by its "Near by me" Search option.
4. Just Dial Listing
Just dial is a great platform to list your business because it will help you rank on the Google results and get you many customers. It is best directory to list you name for the service sector to get clients in this listing website.
You can linkup all social accounts like Fb, Insta, Twitter, and even your website too if you have, and it hightlights your contact no. which becomes more comfortable for a customer to connect with you.
5. Business Whatsapp
Business WhatsApp is the same as personal Whatsapp, but with much more effective because it gives a great feature such as catalog, quick reply, auto-replying to customer, welcome message.
All these features are fantastic. My favorite is catalog feature because it gives the option to list your product and mentions the price and gives a description box to list the product's details and specifications. You can also provide a link to the product to buy online.
Summary
To summarize all the above points, we have got to know how you can build your online presence for free without any website. However, I would recommend that if you have a website, it would be great for your customer to show more trust in you. Can also learn more about your business and services because they will be getting more authority on you and your work by learning about previous customer or portfolio.
